With a presence in 8 cities and with over 20 branches in Chennai alone, you really can’t afford to ignore Marrybrown!
Marrybrown Family Restaurant is a Malaysia based fast food chain, operating outlets in various countries. It became the rival to the American based fast food chains such as A&W and McDonald’s.Established in 1981, they now have over 350 outlets serving Fried Chicken, Burgers, Seafood, Rice Base Products, Noodles, Porridge, Finger Foods, Desserts and Beverages. The company is actively negotiating with several parties interested in becoming master franchisees in South-east Asian region, Middle-east and Africa. According to Liew, the company has laid a five-year program starting from this year to open franchised outlets in these places. Sealing the contract for the master franchisee was not just a matter of getting funds from the franchisee but also included help finding the right location, recruiting frontline staff, logistics, lining up the menu and investigating the existing players in the market.
The founders of Marrybrown went onto say that whenever they were on business trips overseas they would patronize as many fast food joints as they could, in order to see what other players were offering to their customers in terms of pricing and
serving portions, and tailor their own offerings accordingly. Marinating ingredients for their succulent chicken as well as sauces for all the outlets are manufactured in Malaysia to standardize the taste everywhere. However, the company is quite flexible when it comes to introducing other menu items popular with locals of the respective countries – thus an outlet in Dubai or Doha may have different offerings than one in India or Malaysia.
With that I now shift my focus to Marrybrown’s popularity in Chennai. Food tastes are changing in staid ol’ Chennai. Stop by at any Marrybrown outlet nearby to see what we mean! Fast food is catching on pretty fast! Marrybrown prides itself at dishing out quality food in a jiffy, at very affordable prices. Perhaps that’s the reason you are bound to bump into college students, youngsters and families with kids at any Marrybrown outlet in Chennai.
The student veg burger costs a mere Rs. 25, while the chicken burger is priced at Rs. 35. The classic fish / chicken burger costs Rs. 60. The paneer wrap for Rs 50 was quite a steal. The crispy chicken wrap is well recommended. They also offer tandoori nuggets, chicken nuggets, chicken strips and chicken lollipop. The add-ons include fries, smileys, potato wedges, coleslaw, steamed bun and Caesar salad for a nominal charge. You could also opt for extra cheese or extra dip if you like.
Marrybrown uses only halal meat, and offers quick home delivery, dine-in and take-away services. They do not use beef or pork. Their in-house specialty is however, crisp and crunchy fried chicken. Pick the chicken piece you prefer from ribs, thigh, leg, wing or drumstick. 2 pieces of fried chicken could cost you between Rs. 65-Rs. 90.